How does Elon Musk manage to market himself so well? This is a question I often get. Despite his many failures, he is an honest and forthright speaker. He doesn’t sugar-coat the facts, and his audience responds to this sincerity. In a recent speech, he talked about the benefits of the Tesla battery system, which many people are excited about. He also avoids using jargon and other unnecessary technical terms that could potentially be confusing for a non-technical audience.
As a startup founder, Elon Musk started out at a news company as a high school student, and he had no idea what he wanted to build. After completing his internship in Silicon Valley, he was struck by a YellowPages sales rep’s bungled pitch about the value of online listings. The experience led him to realize the potential of such a service. Together with his brother Kimbal, Elon Musk teamed up with his father and a former entrepreneur. The result was the rocket company, SpaceX, and Tesla.
In 2002, Elon Musk founded SpaceX, an aerospace company aimed at colonizing Mars. He then went on to invest $6 million in Tesla in 2008, which was still an idealistic vision of electric sports cars. He was looking to revolutionize an industry that was dominated by diesels and gasolines. The lithium-ion battery that powers Tesla’s electric cars revolutionized the auto industry. Musk is a visionary entrepreneur and continues to lead SpaceX as CEO.
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