How to Build a Successful eCommerce Website
For any business, the website is a virtual storefront to the customers. Like a store, the website must reflect the voice and tone of your brand and stand out from the competition. Remember that there are more than 50,000 ecommerce stores online and chances are there is someone selling the same category of products just like you. For this reason, you must design the e-commerce website with the user in mind. Here is how you can do it!
1. Use a Reputable eCommerce Website Builder like IONOS
Gone are the days when you had to have website design knowledge to create a website. Today, you can use website builders to create your site without any coding or design skills. While there are many website builders out there, your focus should be on an eCommerce website builder such as IONOS. It will help you land eCommerce themes and ready-made templates for you to customize. Whether you choose to use a site with WordPress, Shopify or Wix, you have access to more than a thousand templates. IONOS prides itself in ensuring you build a scalable online store that grows with you for as little as $1 per month. Additionally, IONOS has AI systems in place to help you generate text and produce fresh content within seconds. All this saves you the time and energy involved in traditional website building.
2. Customize the Site and Build the Required Web Pages
While two businesses may use the same template, how they customize determines the kind of experience customers will have. Remember that it is an ecommerce store and this means that it will have more pages than an informational blog website. Start by the homepage by making it strikingly attractive without overdoing. It is the first thing customers see after accessing your website and if they are not impressed, you lose them. If you feel stuck, check out your competition for inspiration. You can experiment with a few options before finally settling on one.
After the homepage, create the category pages, shopping cart and checkout pages as well as contact information. This ensures your customers know what you are selling and how exactly to order it. To minimise abandoned carts, make the process easy and secure. No one wants to spend more than two minutes ordering something online.
3. Test and Launch Your eCommerce Website
Once your eCommerce site is ready, test it thoroughly and ascertain that it is ready for launch. Every button and link must be working properly and within less than three seconds. According to research, 88% of customers leave a website if it doesn’t load within three seconds. Keep everything under this timeframe. When running website tests, check if customers can add products into the carts, how long the payment process takes, and whether the emails are sent to the right inboxes after a purchase goes through or fails. Finally, check how your website appears and works on mobile devices. new york times connections
Conclusion
As you can see, designing and running an eCommerce website doesn’t have to be complicated. It is even easier as there are web builders such as IONOS equipped with themes and templates. Remember to customise your website and ensure that it is easy to use for all your customers. Finally, test and launch the website. Happy selling!
